Insightpool, The Social Insights and Optimization Platform, enables innovative brands to leverage social data, find insights and make them actionable. With billions of interactions happening on social media every day, Insightpool cuts through the noise and allows brands to uncover hidden insights into a brand’s target audience. Using those insights, brands can identify hyper-targeted audiences to understand characteristics about key individuals. With targeted information from these insights, Insightpool enables hyper-targeting at scale and delivers optimized organic campaigns and social ad spend. Insightpool works with some of the world’s largest and most innovative brands, from Orbitz and Zappos to Coca-Cola, Famous Footwear, Cox Communications, UPS, IHG, Atlanta Hawks and more.

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